My M&M's(R) Launches New Interactive Candy

Mars Snackfood US announced today the launch of MY M&M'S(R) Candy Lab, a fun new online destination available exclusively at where consumers can put their face on virtual M&M'S(R) Brand Chocolate Candies, and make themselves talk or sing. For a limited time, visitors can then send their unique personalized creations to family and friends to create magical, memorable moments, while also having the option of ordering real M&M'S(R) printed with an image of their face and messages.

"Thanks to the MY M&M'S(R) Candy Lab, now everyone can see how much fun they can create by putting their face on M&M'S(R)," said Jim Cass, vice president and general manager, Mars Direct. "And by animating the face to talk or sing, MY M&M'S(R) Candy Lab allows our consumers to literally tell a friend about MY M&M'S(R) Faces."

In the colorful, playful Candy Lab, the famous M&M'S(R) Characters Red and Yellow have created a laboratory allowing visitors to upload their favorite face onto M&M'S(R). Visitors can type in a customized message to make their face talk (complete with moving lips and blinking eyes) on virtual M&M'S(R), or pick from a sample of songs that their virtual face can sing. The personalized creations can then be emailed to friends and family or posted to a social networking site such as Facebook. Consumers can also purchase customized MY M&M'S(R) Chocolate Candies featuring the face they've uploaded.

MY M&M'S(R) Faces and messages can be ordered online at or by calling 888-696-6788. They are available in 7-ounce bags at $12.99 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for $162.50 or $312.50, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at $4.99 - $6.19 per bag. MY M&M'S(R) Faces are a fun way to tell your personalized story in a brand new way.

About MY M&M'S(R):

MY M&M'S(R) is the personalized brand extension of M&M'S(R) Chocolate Candies, which is owned by Mars, Incorporated, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005, and MY M&M'S(R) Faces launched in summer of 2008. MY M&M'S(R) are available in 22 different colors. Seventeen colors can be customized with Faces and personal messages in a variety of fonts. MY M&M'S(R) can be ordered online at or by calling 888-696-6788. Favors are also available.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US includes some of the world's favorite brands such as DOVE(R) Chocolate Brand, M&M'S(R) Brand, MILKY WAY(R) Brand, SKITTLES(R) Brand, SNICKERS(R) Brand, STARBURST(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit