"We believe that all Americans should have the option to exercise their freedom of taste," said Christie Crouch, brand manager for GREY POUPON. "When we learned that President Obama was criticized for ordering a hamburger with Dijon mustard -- now known as 'Dijon-gate' -- we decided to take a stand by urging the President to issue 'Pardon Me For Loving Dijon' proclamations in support of condiment lovers everywhere."
A copy of the letter appears below and can be viewed at www.greypouponpardon.com, where classic GREY POUPON "Pardon Me" television commercials can also be seen.
May 8, 2009
The Honorable Barack H. Obama
President of the United States
1600 Pennsylvania Avenue, NW
Washington, DC 20006
Dear Mr. President:
We applaud you, Mr. President, for exercising your freedom of taste when
recently ordering a burger with Dijon mustard. We're always happy to see
people use Dijon mustard to add flair and flavor to their favorite foods.
The right to choose condiments freely is quintessentially American and
embodies the spirit of our democracy.
So we urge you to respond to "Dijon-gate" by issuing a "pardon" to any
American who has ever been criticized for putting a liberal spread of
Dijon mustard on a burger or a conservative dollop on a ham & cheese
sandwich. These "Pardon Me for Loving Dijon" proclamations will empower
the millions of Dijon mustard-loving Americans to ask for their favorite
condiment with pride.
Respectfully yours,
The GREY POUPON Team
Mymms.com
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About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
