7-Eleven(R) Offers Pink Beverages, Cups to Benefit Breast Cancer Charities

In honor of Breast Cancer Awareness Month and to raise much needed funds for breast cancer research, 7-Eleven, Inc., offers two ways to "drink pink" this October. The retailer that sells more than 1 million cups of coffee each day has created an attractive refillable stainless steel mug (see also 7-Eleven, Inc.).

At a price of $6.99, the pink 16-ounce coffee mug features a splash-resistant lid and understated pink-ribbon art. The mug offers the first hot beverage included, and refills are just 99 cents (suggested retail price). A portion of the proceeds from the sale of each cup will be donated to support breast cancer research.

For those who like their beverages a little stronger, Mike's Hard Lemonade Co. has brewed up a pink version of its popular mike's hard lemonade, called mike's hard pink lemonade(TM). The limited edition flavor is available at participating 7-Eleven(R) stores for a suggested retail price of $7.99. Mike's, which celebrates its 10th anniversary this year, is contributing $250,000 to The Breast Cancer Research Foundation, which will fund a researcher for one year. The donation was made in memory of a long-time Mike's employee who lost her battle with breast cancer last December.

Select 7-Eleven stores also will sell an assortment of pink ribbon products to help raise breast cancer awareness. Products include a bookmark, pins, a bear backpack clip, pen, necklace, keychain, ID badge, car magnet, sticky notes with pen, and a ceramic mug. 7-Eleven will donate 5 percent of the retail sales price to Susan G. Komen for the Cure(R) for each product sold.

In addition to the pink drink and non-foods assortment, participating 7-Eleven stores are carrying popular pink products from manufacturers that have made a commitment to contribute a portion of the proceeds to breast cancer charities for every item sold. Special edition Hershey Kisses and M&M candies have specific product and/or packaging to commemorate Breast Cancer Awareness this month. About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses some 7,850 7-Eleven(R) stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,600 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine's named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at www.7-Eleven.com.

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Keywords: , Convenience Store, Philanthropy, Retail, Food and Beverage, Other Philanthropy, Food, Beverage, Food, Food Service, Breast Cancer, Breast Carcinoma, Cancer Research, Oncology, Women's Health, 7-Eleven Inc.