Chocolate biscuits vs chocolate confectionery

Chocolate biscuits accounted for 55% of all sweet biscuit products launched in 2008 -- however, when compared to chocolate confectionery, chocolate biscuits is a much smaller market with 3,379 new products in 2008, while the chocolate confectionery category launches 8,322 new products. Dark chocolate has become increasingly popular with consumers, and some biscuits brands are tapping into this trend. It makes perfect sense that with consumers looking for dark chocolate in confectionery, biscuit brands would try to capitalize on its current popularity. A more radical development is that of chocolate moving into traditionally savoury biscuits types, such as breadsticks and crackers.

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