Mars Direct; MY M&M'S Helps NFL Fans Celebrate the Super Bowl With a Sweet Deal on MY TEAM NFL Blends

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2009 FEB 10 - ( -- Mars Direct Inc., a division of Mars Snackfood US, is helping NFL fans prepare for Super Bowl celebrations with some sweet savings on MY M&M'S(R) Brand Chocolate Candies featuring the Pittsburgh Steelers and the Arizona Cardinals . Starting today, fans can visit and enter the code "BIGGAME" to receive 15 percent off their order of MY TEAM(R) M&M'S(R) NFL Blends featuring the Steelers and Cardinals. This special promotion code is available to all NFL fans until Friday, January 30th (see also Mars Direct).

"We want to congratulate the Cardinals and Steelers on their playoff wins and are excited to help fans make their Super Bowl parties a little sweeter at with customized M&M'S(R) featuring team logos and colors," said Jim Cass, vice president and general manager, Mars Direct.

In January, MY M&M'S(R) launched MY TEAM(R) M&M'S(R) NFL Blends which feature the team colors and logos of all 32 National Football League teams on M&M'S(R) Chocolate Candies. MY TEAM(R) M&M'S(R) NFL Blends can be purchased online at, giving fans a fun and delicious way to demonstrate their team spirit and show their true team colors.