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2009 May NASCAR drivers helped spread Susan G. Komen for the Cure's NASCAR creed: Go Pink or Go Home!
NASCAR drivers Kyle Busch, Bobby Labonte and Elliott Sadler will Go Pink at today's Bank of America 500 race at Lowe's Motor Speedway in Charlotte, N.C (see also
While it is uncommon to see drivers in pink during a NASCAR race, Susan G. Komen for the Cure knows that with the help of these drivers and their corporate sponsors, they are reaching a very important audience.
"Breast cancer is the number one health concern for women and women make up about 40 percent of NASCAR fans. It makes a lot of sense for us to pursue this kind of initiative through our great partners," said Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure. "We are committed to seeing a world without breast cancer and work to educate women and men everywhere about the importance of breast self-awareness and the early detection of breast cancer. Our sponsors are helping to make this possible."
Kyle Busch's No. 18 M&M'S(R) Brand Toyota, Bobby Labonte's No. 43, sponsored by General Mills, and Elliott Sadler's No. 19, sponsored by Stanley Tools, will be swapping pink paint with other drivers in support of Susan G. Komen for the Cure, the world's largest grassroots breast cancer awareness organization.
"Breast cancer is a disease that has affected many of our lives, either directly or indirectly," said Busch. "We at M&M'S Racing are committed to the cause and are glad we can help raise awareness among the NASCAR audience by going pink today for our No. 18 car."
M&M'S(R) Brand is making a $650,000 guaranteed donation to Komen for the Cure through the sale of limited edition dark and light pink M&M'S(R) Chocolate Candies nationwide -- available in both Milk Chocolate and Peanut varieties from Sept. through Oct. In addition, 10 percent of the sale of its My M&M'S(R) "Promise Blend" of pink and white M&M's Milk Chocolate Candies are available exclusively online at http://www.mymms.com/ and 10 percent of the sale of its co-branded merchandise at M&M'S World Stores will benefit Komen. The brand has been a Susan G. Komen for the Cure partner since 2003, raising more than $4 million to help discover the causes and cures for breast cancer.
General Mills has already donated $2 million to Komen for the Cure this year, and turned some of its most beloved brands such as Cheerios Cereal, Progresso Soup and Nature Valley Granola Bars, pink for the month of October. These brands are proud supporters of the national Pink Together campaign, which includes http://www.pinktogether.com/, the ever-growing online community of hope for those touched by breast cancer.
"We're going to be making a difference out there today and you can help by going to PinkTogether.com," said Labonte. "If you or someone you love is impacted by this disease, please visit PinkTogether.com to share your story and show others they are not alone in this fight against breast cancer."
Stanley Tools is in its first year of partnership with Susan G. Komen for the Cure. The company will sell specially-marked tools at Home Depot through November and will make a $100,000 donation to Komen.
Sadler has a very personal connection to the breast cancer cause; his mother is a breast cancer survivor. "Watching my mother go through her treatments has made me want to do whatever I can to help end this disease," said Sadler. "If we can touch a few people out there with our message today, we can say we ended this day a winner."
The passion to Go Pink goes beyond the drivers. The pit and supporting crews for Richard Childress Racing and Gillett Evernham Motorsports teams will wear the Komen pink running ribbon and pink wristbands to show their support.
NASCAR fans can also Go Pink or Go Home! Virtually anyone with a mobile phone can make a donation to Susan G. Komen for the Cure by sending the text message KOMEN to 90999 and make a $5 donation. Race attendees can also purchase Komen for the Cure Go Pink or Go Home! merchandise and visit Komen on the GoTM, a mobile outreach and community tour that brings the breast cancer messages to the masses, located in the Hospitality Village.
