Mars Snackfood US; The Most Personalized Experience in Chocolate: Consumers Now Can Put Their Face on MY M&M'S Chocolate Candies

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Mars Direct Inc., a division of Mars Snackfood US, announced the launch of MY M & M'S(R) Faces - a new innovation in personalization, which allows consumers to put their favorite faces on M & M'S(R) Chocolate Candies. Available exclusively online at, consumers can upload photo portraits of loved ones and combine these images with two to three custom messages on M & M'S(R) to create a powerful and personalized story-telling experience for birthdays, birth announcements, weddings and more.

From personalized TV programming to music, "make it yourself" content has been named one of most significant consumer trends of 2008 according to Mars Direct, Inc., has been leading the way in chocolate personalization, and now it is driving this trend even further with the introduction of MY M & M'S(R) Faces.

"With the launch of MY M & M'S(R) Faces, we're taking the personalization trend a step further and making an even more meaningful connection with customers," said Jim Cass, vice president and general manager, Mars Direct. "MY M & M'S(R) Faces, together with customized messages, gives consumers the opportunity to create truly unique, highly personable moments."

Put Your Favorite Face on Your Favorite Chocolate Candy

Ordering is quick and easy. Visit, choose up to three of 22 M & M'S(R) colors, upload your photo portrait, then simply type in your personalized message and select from a variety of packaging options. An online cropping tool allows consumers to zoom in on their photos to select the faces they wish to print on M & M'S(R). A preview will then display what each face will look like on the chocolate candies. Once ordered, MY M & M'S(R) Faces will be delivered right to your doorstep.

MY M & M'S(R) Faces Products

MY M & M'S(R) Faces and messages can be ordered online at or by calling 888-696-6788 (MY M & M'S). They are available in 7-ounce bags at $14.95 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for $162.50 or $312.50, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at $4.99 - $6.19 per bag, based on variety. It's a fun way to share your story in a brand new way, and you won't believe the reaction you'll get from loved ones.