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2009 May 5 Mars Direct Inc., a division of Mars Snackfood US, announced a new blend of MY M&M'S(R) Chocolate Candies featuring Kyle Busch, NASCAR'S hottest young driver for the No. 18 M&M'S Racing team of the NASCAR(R) Sprint Cup Series (see also
The new MY M&M'S(R) Kyle Busch Blend features yellow, brown, red and white M&M'S(R), the signature colors of M&M'S(R) Racing. The chocolate candies are printed with Kyle's face, autograph, car number (#18) and an encouraging message ("Go Kyle!"). Busch fans can race to purchase their Kyle Busch Blend exclusively online at mymms.com/racing.
Kyle Busch, the driver of the No. 18 M&M'S(R) Toyota, is a familiar sight in victory lane this season. With seven Sprint Cup Series wins under his belt, plus 10 top-five finishes, Busch and the M&M'S(R) Racing Team have held the number one spot in points for the NASCAR(R) Sprint Cup Series for the majority of this season.
"Kyle Busch is having an unbelievable season and is clearly one of NASCAR'S(R) hottest young drivers," said Jim Cass, vice president and general manager, Mars Direct. "The MY M&M'S(R) Kyle Busch Blend allows all NASCAR(R) fans to celebrate Kyle's great races in a fun and tasty way."
In support of Busch's charity, MY M&M'S(R) will donate $5,000 to the Kyle Busch Foundation, whose mission is to assist children's homes that foster a safe environment for children to live, learn and challenge themselves as well as provide assistance for day-to-day needs.
"It's been a great season with this whole M&M'S Team," said Kyle Busch. "It's pretty cool to have my own blend of M&M'S and to be able to share these with our fans. Now, all these fans have another way to help cheer us on as we get closer to the Chase and hopefully closer to a championship."
