Chickies Cleavage Coverage; Chickies Go Wild for Fall Fashion

2009 JUL 2 - ( -- Snap your way into Fall's hottest fashions with new styles from Chickies Cleavage Coverage(R) by Juls and Meg. The "fake tank" that snaps around your bra straps has been solving wardrobe dilemmas since its launch in early 2008. Leopard print and lace are the hot new additions for Fall, helping add a little something extra to your dresses, tops and sweaters!

Since their introduction, Chickies have helped countless women find the perfect solution to low-cut, v-neck and wrap dresses, pregnancy tops and more, helping them cover up without adding the bulk of a full-length tank top (see also Chickies Cleavage Coverage).

Chickies were designed by San Antonio native Marla Mason Ross, a third generation boutique owner, who saw the need for a product that helps cover your bust line while still maintaining the look and integrity of your outfit. "Chickies have really taken off," says Ross. "Women want something that can help create a more modest line, but still look sexy, so we are incorporating fun new fabrics into the line to help keep up with demand and fashion forecasts."

Leopard print and black lace join the Chickies product line, which already includes solid black, white, ivory, chocolate, yellow, hot pink and white lace options. "We hope to keep expanding the Chickies brand," says Ross. "We are working with a multitude of different fabrics to stay relevant and offer fun new solutions for each season."

Chickies are currently available for purchase in eight states and are quickly expanding into several more. They can also be found online at at a purchase price of $33.00 - $37.00 each.

Editor's note: Chickies product line photos, samples and interviews with founder Marla Mason Ross are available upon request.

About Chickies Cleavage Coverage(R)

Chickies Cleavage Coverage(R) is the brainchild of Marla Mason Ross. She designed, implemented and launched Chickies in February 2008. Chickies currently come in an assortment of colors and sizes ranging from x-small to x-large and can be found online and in retailers throughout the Southwest. To pump up your style, add a Chickie!

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