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2009 JUL 2 - (
Fruit flavors don't bode well for either male or female ice cream-eaters. Less than one in three respondents told Mintel they look for fruit-flavored ice cream. Coffee dilemma: Americans' torn between Starbucks and independents, plain and fancy drinks The 21st century question -- Starbucks or independent? -- remains unanswered. Mintel's latest survey shows people firmly split between the coffee conglomerate and the shop next door. One in five respondents say Starbucks is their favorite, but another one in five choose an independent.
America remains equally undecided on its preferred coffeehouse drink. Coffee with milk or cream leads in popularity--30% of respondents say they drink it most often--but black coffee, lattes, cappuccino and iced coffees all enjoy near identical favor among respondents. Toasting basics: Beer the favored alcoholic beverage at restaurants, bars, home An ice-cold brew beats out swanky cocktails and sophisticated wine in all domains, according to Mintel's latest survey. More adults report drinking beer at home (46%), in bars (26%) and even in restaurants (27%) than any other alcoholic beverage. Wine is a close second at home and restaurants, while cocktails are the second most common choice at bars.
Mintel found people are loyal to one or just a few different alcoholic beverage brands, and 70% agreed, "when it comes to alcoholic beverages, I like to stick with what I know." About Mintel Mintel is a leading global supplier of consumer, product and media intelligence. For more than 35 years, Mintel has provided insight into key worldwide trends, offering unique data that directly impacts client success. With offices in Chicago, London, Belfast, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel